Is because she just got her portrait sculpted in Wallasea Island!

The carving of Caitlyn Jenner’s portrait in Wallasea Island was a consequence of the irony of giving value to our volume of search. She was the most searched person in the last 24h.

This is the new celebrity status. The people which we – all of us searching and clicking online – collectively give attention to. Caitlyn is a quick celebrity.

She is a celebrity today, and she’ll be forgotten tomorrow.

Once the portrait is finished, the element that sculpted the portrait –the Sculptor in Motion– continues it’s journey around the coastline. Once the portrait is gone, the element that reveals the portrait -the Mobile Revealer– leaves to the next location along a it’s path.

When the Sculptor in Motion arrives to a pre-defined location, this element of the project will check who is a celebrity worth of this soil just before starting, and will set out to sculpt it. The decision will depend entirely on an estimate of the length of the sculpting process.

So in those portraits that will take one day to carve, it will be the most searched celebrity in the last 24h that goes inside the frame, but in those soils in which it takes one month to carve, it will be the most searched celebrity in the last one month that will be sculpted.

But the act of monumentalising is hypocritical on its own. It creates a snapshot, a very permanent one. The attention we give to our celebrities is so impermanent though, so transient, that this idea of a monument has become completely out-dated.

The marvellous sculptures and monuments that we find in museums and outside its rooms are of people we cannot relate to…

We’ve been constructing monuments for centuries now and we’ve always thought of them as permanent. We think of them as permanent and are obsessed to maintain them as pristine memories for eternity.

But from the moment a Fragile Monument is sculpted, it is left to erode.

Because the beauty of a Fragile Monument is in the process of its decay, and our architectural photographic record if of it’s journey towards disappearing.

We will not see all Fragile Monuments disappear. Some will out-last our time-span. Those we will experience through a life-time and, even though we know they are on their journey towards disappearing, we will only see minute changes in them.

In the hardest strata, in the most extreme scenarios; those celebrities we’ve kept our attention to for the last 3 years will be carved, and they will take 8000 years to disappear.

And it would be ludicrous to think we can relate to such vast geological time-scales.

But to create the illusion we can, those portraits that will out-last our time-span are sculpted to be only experienced from an specific point of view, for a limited amount of time.

There will also be Fragile Monuments that will disappear with you, that will erode at the same time as you do.

And these will be regularly visited by the Mobile Revealer and exhibited to the wanderers around the British Coastal Path.

They will be revealed in such way that collectively, with our continuous flow of photographic record, the information for A System of Measurement for a Changing Coastline is gathered.

And finally, there will also be portraits that we will outlast.
These will be sculpted in the event that the Mobile Revealer and the Sculptor in Motion meet along the coast.

But these, just like Caitlyn’s Portrait, will only last for one day.

They are reserved to our modern idea of a celebrity – a celebrity we give attention today and we forget tomorrow.

Because after all…

Why would our impermanent society be interested in any other kind of monument anyways?

Use this link to see who is a celebrity today: https://www.google.co.uk/trends/hottrends